The other night Jeff and I were watching TV and saw a commercial for the Ipad mini. It used the song, "Two of a Kind" by Bobby Darin and Johnny Mercer. I know the song because my father had the album and recorded a copy for me on a cassette. (Yes my car is so old, I still have a cassette player.)
I enjoy listening to the tape though none of the songs are classics. I got a good feeling hearing the song on TV.
But I have to wonder--who's in charge of marketing the Ipad mini? Presumably the target market is relatively young users. Have they even heard of Bobby Darin and Johnny Mercer?
I don't get that marketing campaign, but if it leads to a revival of Bobby and Johnny--I'm in.
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